2023 was my first year with VLACE and I am overjoyed as I was able to far exceed my set goals. I am incredibly grateful for everything I was able to achieve last year. I have set myself some goals for 2024 with VLACE and I would like to share some of them with you.
🛍 Offline market presence: My mission is to bring VLACE into brick-and-mortar retail. My sneakers need to be touched, tried on and maybe even smelled. That's why expanding our local presence is at the top of my list for 2024. I'm not only aiming for online growth, but also want to get to know my customers personally. If you have contacts or tips for suitable retail partners, please get in touch!
👟 Expanding the product range: Two new prototypes are on their way to me again and I'm so excited to see if I'll like them. Over the last two months I've been drawing different designs, browsing through material catalogs and asking people around me for their opinion. In any case, there won't be just two models in 2024! There's also another unusual project coming up that I/we are already working tirelessly on. There will be very exciting news in the next few months! 💡
👥 Social Media: This year I want to grow with VLACE on TikTok as well. My goal is to post three videos every week. I'm excited to see how the videos will develop. The same goes for Instagram.
👯♀️ Community: Together with Emily Schomaker and Naomi Lara Dirlewanger I aim to build a close network of motivated female founders. Look forward to what we will be able to achieve in the next two months. A strong network is incredibly important and you can gain a lot from every exchange.
💰 Performance Marketing: In February the time has come - my first paid ads for VLACE will go live. I am currently working intensively on my shop and the creative content to ensure that everything is ready when the launch takes place. I am grateful for every tip and every idea!
What are you planning for this year?
