Kreativität im Fokus

Focus on creativity

Two weeks ago I was able to do my first shoot. I'm still really excited about the result! My goal was to stand out from the classic shoe shoots and instead focus on creativity, editorial elements and the diversity of different personalities.

📸 People are the focus!
For me, sneakers are not just cool accessories, but also an expression of our personality. That's why I wanted to work with exciting models who reveal their character and give the picture a special touch. The idea was to put the people in the center. The shoot was not only a tribute to our VLACE Sneakers, but also the uniqueness of each individual.

💡Editorial vibes!
Instead of relying on the usual, we decided to take an editorial approach. Each image tells a story, showing not only the shoes, but also the people behind them. The atmosphere we captured reflects the energy and spirit of VLACE contrary.

🙏 Thanks to the great team!
Many thanks to Louis Kortmann for the great pictures, Antonia Reinecke for the styling and organization and of course to the great models Lekan, Juliane Niepert and Ann-Sophie Germann !

Stay up to date on my Instagram @vlace.official, where I will gradually publish the individual pictures. How do you like the first results?

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